Thursday 4th January 2001

Ever on the lookout for yet another novel new way to promote his interests, Eddie Jordan announced that Jordan were entering the Honda Formula 4-stroke power boat race series. “Not only does it give us a great opportunity to work with Honda [the teams engine suppliers] outside Formula One,” he said “but it also provides a fast, fun and exciting environment in which to promote the Jordan name.” The boat raced by a different journalist at each event- this raised a few eyebrows after TV Presenter Mike Brewer and Jamie Theakston had some hairy moments.