Tuesday 10th August 1954
Workers at the Studebaker auto plant in South Bend, Indiana (US) agreed to take pay cuts from $20 to $12per week in an attempt to help the faltering automaker.The company merged with luxury carmaker Packard to form Studebaker-Packard Corporation. However, Studebaker’s financial problems were worse than the Packard executives thought. The Packard marque was phased out and the company returned to the Studebaker Corporation name in 1962. The South Bend plant ceased production in December 1963 and the last Studebaker automobile rolled off the Hamilton, Ontario, Canada, assembly line in March 1966.