Tuesday 27th April 1948

William Signius “Big Bill” Knudsen (67), a leading automobile industry executive and a General in the U.S. Army, died. Working first for the Ford Motor Company and later for General Motors, Knudsen became an expert on mass production and a skilled manager. Knudsen was president of the Chevrolet Division of General Motors from 1924 to 1937, and was president of General Motors from 1937 to 1940.