Tuesday 29th February 1944
William L ‘Will’ Kissel, the lone survivor of the four Kissel briothers, sold the remaining assets of the Kissel Motor Car Company to the West Bend Aluminium Company. The Kissel Motor Car Company was an American automobile and truck manufacturing company founded by Louis Kissel and his sons, George and William, on June 5, 1906 in Hartford, Wisconsin. The company custom built high-quality automobiles, hearses, fire trucks, taxicabs, and trucks from their plant at 123 Kissel Avenue, Hartford. Kissel manufactured trucks of 3/4, 1, 2, 3, 4, and 5 tons, and maintained a sales office at 2515 Michigan Avenue in Chicago, Illinois in early 1913.
In 1915 the company (542 Kissel Ave.) advertised in the National Lumberman the new models that included a 1000 lb. and 6 ton replaced the 5 ton.
During World War I the company produced trucks for the US military as well as the allies. In June 1915 Kissel shipped 30 ambulances and 50 heavy service trucks to the Kingdom of Serbia. By 1918 Kissel was producing the Standard B “Liberty” Truck for the military. Kissel prospered after the war but with stiff competition and the Great Depression, mounting losses, and an attempted hostile take-over by New Era Motors’ president Archie Andrews forced Kissel to file for receivership protection in November, 1930.