Monday 12th September 1988

William L. Mitchell (76), an important General Motors designer from the late 1930s to the late 1970s, died. He succeeded Harley Earl as Vice President for Styling in the late 1950s. He was particularly identified with the Chevrolet Corvette and the Buick Riviera, although most agree his best accomplishment was the 1967 Cadillac Eldorado.