William C

Monday 26th September 1910

William C. Durant, carriage maker and entrepreneur, was the original patriarch of the corporate behemoth General Motors, but financial difficulties caused him to finally lose control of the company on this day. Determined to regain control of his brainchild, Durant joined forces with Louis Chevrolet to establish the Chevrolet Motor Company. Five years later, Durant and Chevrolet acquired control of GM and extended the massive umbrella of the General Motors Corporation, with Durant serving as president, but in another five years he would permanently lose control of his company.

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