Saturday 5th January 1924
Walter Chrysler, a General Motors executive who had pioneered the introduction of all-steel bodies in motor vehicles (instead of wood), introduced his first motor vehicle. After his departure from GM in 1920, Chrysler had breathed new life into the failing Maxwell Motor Company. The first Chrysler-built Maxwell was put on display in New York City’s Commodore Hotel, where it drew admiring crowds. In 1925, the Maxwell Motor Company was renamed the Chrysler Corporation.