Saturday 24th February 1973
Two breeds of AMC Gremlin appeared in the 1973 Chicago Auto Show, including one fitted with the new “Levi’s” interior. The Levi’s edition featured seats and door panels in blue spun nylon, with copper rivets to resemble the familiar blue jeans. Nothing else at that year’s show looked anything like the Citroen SM-Maserati, blending the French company’s air-oil suspension with a Maserati V-6 engine. Front-wheel drive assured better winter traction, thus, the model was displayed with a set of skis mounted on a roof rack. Plymouth had thoughts of warmer weather, displaying it’s Gold Duster as a “spring special” in an attempt to attract customers to dealerships after a hard Chicago winter.