Saturday 20th January 1968
Three weeks after winning the South African Formula 1 Grand Prix, Jim Clark debuted the new red and white Golden Leaf Team Lotus livery with golden linings at the 3rd round of the 1968 Tasman series by clinching the Lady Wigram Trophy in New Zealand. Contrary to some reports Lotus wasn’t the first team to introduce non-automotive sponsorship. The first ever full sponsorship livery shown to the public on a race car at an international motor racing event had already appeared at the South African Grand Prix, courtesy of Team Gunston. The first Company to line up two fully liveried Formula 1 cars at the grid of a Grand Prix was the Gunston Cigarette Company of Rhodesia, now Zimbabwe. Gunston introduced tobacco sponsorship to motor racing when they sponsored Rhodesian drivers John Love and Sam Tingle in the 1968 South African Championship for F1 and F5000 machinery.





