Friday 30th December 1904

The Upton Motor Company was incorporated in New Jersey – this was the second automotive venture of Colcord Upton, but production at the Lebanon, Pennsylvania factory would end in 1907.
During 1905, the Upton sold for US$2,500 and was promoted as “the best proposition for the money in the United States.” The vehicle had some unusual features including “bullet shaped headlights” which were connected to turn with the steering wheel and a drive shaft brake in addition to a separate brake on each rear wheel. The car was equipped with a 4-cylinder, vertical engine and a 3-speed transmission with direct drive. It also came complete with two acetylene headlights, two side lights, one rear light, a French horn and rubber mats and tools.

By March 1906, the company was advertising a 40-horsepower Touring Car in a national trade magazine for US$3,000. It had a 4-cylinder engine and was water-cooled with sliding-gear transmission and D.W.F. ball bearings, 3-speeds forward and reverse, shaft drive, spark and throttle on sector within wheel and foot accelerator. It also had a 109-inch (2,800 mm) wheelbase and a heavy nickel steel crankshaft.

Exclusive agents in New York City were Mendel, Dale & Company of 219 West 58th Street.