Monday 27th February 1967

The United States Rubber Company changed its name to Uniroyal, Inc. The company was founded in Naugatuck, Connecticut, in 1892 and was one of the original 12 stocks in the Dow Jones Industrial Average. In 1990, Uniroyal was acquired by French tire maker Michelin and ceased to exist as a separate business. Today around 1,000 workers in the U.S. remain employed by Michelin to make its Uniroyal brand products. One of Uniroyal’s best known tires is the Tiger Paw introduced in the 1960s and included as original equipment for that decade’s muscle cars such as the Pontiac GTO, which itself was promoted as The Tiger during its early years.