The trade name “Mercedes” was legally registered by Emil Jellinek


Saturday 26th September 1903

The trade name “Mercedes” was legally registered by Emil Jellinek. He used the his daughter’s name for a line of Daimler-Motoren-Gesellschaft cars, beginning with the Mercedes 35 hp model of 1901. From June 1903, Emil Jellinek obtained permission to call himself Jellinek-Mercedes, commenting: “This is probably the first time that a father has taken his daughter’s name.”


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