The third Toyko Motor Show opened

Friday 20th April 1956

The third Toyko Motor Show opened. Vehicles were exhibited by type, and the center of popularity shifted to passenger cars. These characteristics indicated the birth of a full-scale motor show. Behind this trend was the “people s car plan” announced by the Ministry of International Trade and Industry (MITI) in May of 1955. The plan envisaged a 4passenger car capable of driving 100Km/h, wholesaling for ¥150,000 and retailing for ¥250,000. This was completely unrealistic given that average per capita national income was ¥75,960 and car prices at the time were: Datsun Sedan ¥750,000, Renault ¥740,000, and Toyota Crown ¥950,000. Still, the MITI plan spurred automakers to strive to cut prices.

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