Monday 25th July 1921
The Rickenbacker Motor Company was incorporated in Lansing, Michigan by Barney Everitt, William E Metzger and Walter E Flanders, with its cars named after racer and World War I flying ace Eddie Rickenbacker, who had little actual input into the affairs of the business. Rickenbacker Motor Company made sporting coupés, touring cars, sedans, and roadsters. Four wheel inside brakes were introduced in 1923. Rickenbacker made an unsuccessful attempt to merge with Peerless around 1924.Early six-cylinder engines were joined in 1925 by an eight-cylinder engine. The model was named Vertical Eight Super Fine which referred to the advanced proprietary engine and the high quality of the cars. Although 1927 saw new models signed 6-70, 8-80 and 8-90, Rickenbacker cars were too expensive for the time and sales were poor. Before the company closed down in 1927, more than 35,000 cars had been built. The manufacturing equipment were sold to Audi and transported to Germany, somewhat ironic since Rickenbacker renounced his supposed German heritage (he was actually of Swiss ancestry) in light of World War I. This transaction was reflected in Audi Zwickau and Dresden models, using six- or eight-cylinder Rickenbacker engines.