Tuesday 17th July 1928
The Plymouth Division of the Chrysler Corporation was created.to compete in what was then described as the “low-priced” market segment dominated by Chevrolet and Ford. The Plymouth was the high-volume seller for the automaker until the late 1990s. The brand was withdrawn from the marketplace in 2001. The Plymouth models that were produced up to then were either discontinued or rebranded as Chrysler.