Monday 7th December 1953
The Mercury Sun Valley coupe was introduced featuring a transparent Plexiglas section over the front half of the roof. It was one of the most attractive body styles of the year and among the most expensive, at a price of $2,562 pricier than any Mercury save the convertible. No 1950s automobile could be complete without a raft of options, and this car includes the Merc-O-Matic transmission, power steering and brakes, AM radio, a clock, bumper guards, and rear fender skirts.
