The Maserati Brothers founded Maserati, in Bologna, Italy a marque destined to go down in motoring history

Tuesday 1st December 1914

The Maserati Brothers founded Maserati, in Bologna, Italy a marque destined to go down in motoring history. Initially, the Maserati business was a workshop, operating in Bologna, at N° 1 Via de’ Pepoli; the Maserati Brothers started working on their own car designs from the outbreak of the First World War.

During the twenties and thirties, the Maserati garage continued to turn out racing cars for sale all over the world, also producing on-road cars with all the marque’s distinctive elegance combined with sporty performance derived from the racing circuit. In 1937, when the Orsi family took over management of the business, Maserati moved from its original headquarters in Bologna to a location in Modena, on Viale Ciro Menotti, where some of the marque’s key sports and GT cars are still designed and built today.

Once the war was over, Alfieri was determined to get his dream back on the road; he found a disused demijohn factory in the Pontevecchio district, at number 179, Frazione Alemanni, Bologna. The new premises were large enough for the Maserati Brothers to move there with their families, and it was here that the business acquired the name of Officine Alfieri Maserati SA. In the meantime, during the war, Alfieri Maserati had also opened a spark plug factory in Milan under the name Fabbrica Candele Maserati; this also moved to Bologna in 1919.

It has been owned by the Italian car giant Fiat S.p.A. since 1993. Maserati was initially associated with Ferrari. In May 2014, due to ambitious plans and product launches, Maserati sold a record of over 3,000 cars in one month. This caused them to increase production of the Quattroporte and Ghibli models. In addition to the Ghibli and Quattroporte, Maserati offers the Maserati GranTurismo, the Maserati Levante (the first ever Maserati SUV). Maserati has placed a production output cap at 75,000 vehicles globally.

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