Friday 17th September 1971

The Lincoln Continental Mark IV was introduced. Sharing the underpinnings and much of the roofline with the redesigned Ford Thunderbird for 1972, the Mark IV was given distinct body styling from the windows down. In addition, the Mark was distinguished by hidden headlights and the “Continental spare tire” trunklid.

All Continental Mark IVs were assembled at the Wixom Assembly Plant in Wixom, Michigan, alongside the standard Lincoln Continental and the Ford Thunderbird. For 1977, the Mark IV underwent a substantial exterior styling revision and was replaced by the Continental Mark V.