Sunday 20th March 1988
The last Pontiac Fiero was produced. The Fiero was designed by George Milidrag and Hulki Aldikacti as a sports car. The Fiero was the first two-seater Pontiac since the 1926 to 1938 coupes, and also the first and only mass-produced mid-engine sports car by a U.S. manufacturer. Many technologies incorporated in the Fiero design such as plastic body panels were radical for their time. Other features included hidden headlamps and, initially, integrated stereo speakers within the driver and passenger headrests. A total of 370,168 Fieros were produced over the relatively short production run of five years; by comparison, 163,000 Toyota MR2s were sold in their first five years. At the time, its reputation suffered from criticisms over performance, reliability and safety issues. The word fiero means “very proud” in Italian, and “wild”, “fierce”, or “ferocious” in Spanish. Alternative names considered for the car were Sprint (which ended up on a Chevrolet car instead), P3000, Pegasus, Fiamma, Sunfire (a name which would later be applied to another car), and Firebird XP. The Fiero 2M4 (two-seat, mid-engine, four-cylinder) was on Car and Driver magazine’s Ten Best list for 1984. The 1984 Fiero was the Official Pace Car of the Indianapolis 500 for 1984, beating out the new 1984 Chevrolet Corvette for the honor.