Tuesday 26th September 1967

The Jaguar 240 and 340, relabelled Mark 2’s, were launched as interim models to fill the gap until the introduction of the XJ6 in September 1968. Production of the 340 ceased with the introduction of the XJ6 but the 240 continued as a budget-priced model until April 1969; its price of £1,364 was only £20 more than the first 240 in 1956.