The Honda Civic was introduced to the US market as an alternative to the inefficient cars offered by American car companies


Thursday 1st March 1973

The Honda Civic was introduced to the US market as an alternative to the inefficient cars offered by American car companies. The 1973 OPEC oil embargo made car owners aware of the advantages of fuel economy. Early Honda advertisements boasted “The Honda Civic. More miles per gallon than anybody.”


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