The Ford Sierra was released

Wednesday 13th October 1982

The Ford Sierra was released. It replaced the Ford Cortina/Taunus, and was itself replaced by the Mondeo. Its radical aerodynamic styling was ahead of its time and was a lasting influence, but more conservative buyers found it unappealing. Possibly for this reason, and the early lack of a booted saloon, it never quite achieved the popularity of the Cortina or the Taunus, although sales were still strong.

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