Monday 7th June 1954

The Ford Motor Company formed a styling team to design an entirely new car that would later be named the Edsel. The car was a disaster losing $250 million. To this day, the Edsel remains the biggest failure in American car history, “a monumental disaster created for tomorrow’s markets created by yesterday’s statistical inputs.” History has treated the Edsel more kindly, as its looks are now considered to be an attractive example of 1950s flair. Like its namesake, Edsel Ford, the Edsel has come to be known as an unfair victim of circumstance.