Friday 6th April 1934
The Ford Motor Company announced white sidewall tyres as an option on its new vehicles at a cost of $11.25 per set. Whitewalls particularly in the US became associated with style and money. By the 1950s, whitewalls were standard on many cars. The popularity of whitewalls continued well into the 1960s. Car companies even offered different width white bands in a race to make their whitewalls whiter.