Sunday 1st August 1915

The Ford Motor Company announced that Model T sales for the previous twelve months were 308,213 units, and that they will honour their rebate offer by mailing $50 “Profit Sharing” checks to each buyer for a total payout of $15,410,650. While Chrysler has been credited with (or blamed for) giving the auto industry its own version of the “cents-off coupon” in January 1975, Ford really was the first company to use customer rebates more than 60 years before Chrysler.