The first prototype Lincoln Continental Mark II was completed


Thursday 24th December 1953

The first prototype Lincoln Continental Mark II was completed. The new Continental was not intended to be the largest or most powerful automobile; rather, the most luxurious and elegant American car available, designed to recapture the spirit of the great classics of the prewar period—with prices to match. The Mark II’s inspiration was the celebrated V12-poweredLincoln Continental of the 1940s, among the most notable cars of that War-interrupted decade. The Mark II sold for around $10,000, the equivalent of a new Rolls-Royce or two Cadillacs (at least until the $13,074 Cadillac Eldorado Brougham out-priced it in 1957). In spite of this, Ford estimated they still lost over a thousand dollars per car on the 3,000 that were built.


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