Thursday 22nd November 1900
The first car to be produced under the Mercedes name was taken for its inaugural drive in Cannstatt, Germany. The car was specially built for its buyer, Emil Jellinek, an entrepreneur with a passion for fast, flashy cars. Jellinek had commissioned the Mercedes car from the German company Daimler-Motoren-Gesellschaft: it was lighter and sleeker than any car the company had made before, and Jellinek was confident that it would win races so handily that besotted buyers would snap it up. (He was so confident that he bought 36 of them.) In exchange for this extraordinary patronage, the company agreed to name its new machine after Jellinek’s 11-year-old daughter, Mercedes.