Sunday 13th October 1957
The Edsel Show, a one-hour TV special to promote the Ford Edsel range of cars, hosted by Frank Sinatra, Bing Crosby, Louis Armstrong and Rosemary Clooney was aired on CBS in the US. Ratings were enormous. But in spite of the popularity of The Edsel Show and the unprecedented publicity preceding the launch, the Ford Edsel quickly lost favour as the new model failed to live up to the hype. The styling, while unique and interesting, was not widely accepted by the masses, and the car quickly became the butt of jokes. In November 1959, Ford Motor Company discontinued the Edsel and all remaining Edsel dealerships were either shuttered or converted to sell Ford’s other brands.