The ‘Cimarron by Cadillac’ was introduced

Thursday 21st May 1981

The ‘Cimarron by Cadillac’ was introduced. The front-engine, front-wheel drive four door compact sedan was manufactured and marketed by Cadillac for model years 1982-1988 — over a single generation. As a rebadged variant of General Motors’ J-cars, the Cimarron was manufactured alongside the Chevrolet Cavalier, Buick Skyhawk, Oldsmobile Firenza, and Pontiac J2000/2000/Sunbird at GM’s South Gate Assembly and Janesville Assembly plants. The Cimarron is routinely cited as the nadir of GM’s product planning — for its low sales, poor performance and ill-conceived badge engineering.

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