Monday 11th August 1980
The Chrysler Corporation revived the Imperial marque after a 5 year lapse, as Frank Sinatra drove a 1981 metallic silver coupe off the assembly line in Windsor, Ontario, Canada. The Imperial fs was a rare example of automotive history, as it was one of only a handful of regular production cars bearing a celebrity’s name. This limited edition Imperial was available only in Glacier Blue Crystal paint – Chrysler advertising claimed it matched the color of Sinatra’s eyes – and had special fs (lowercase) external badging, with a large glovebox placard proclaiming “Frank Sinatra Signature Edition”. Inside, 16 cassette tapes of Sinatra titles were presented in a specially made Mark Cross leather case. In the center console of the car there was also a special tray for 8 cassettes. 271 fs edition cars were manufactured. The “fs” cost $1,078.