The Chrysler Corporation introduced its new Neon at the Frankfurt Auto Show


Tuesday 7th September 1993

The Chrysler Corporation introduced its new Neon at the Frankfurt Auto Show. The sporty compact indicated a new direction for Chrysler and quickly gained fame through its multi-million dollar “Hi” campaign. The slick ads emphasized friendliness – friendly handling, comfortable seats, reliable safety features – punctuated with a simple “Hi. I’m Neon.”


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