The Chicago Auto Show opened

Saturday 5th January 1957

The Chicago Auto Show opened. Model year 1957 was pivotal for car interest in America. A real break from the recent past, in that prestige and style were key elements of manufacturers’ marketing efforts. Engineering advancements were still touted, but the all-new Fords, Chevys and Plymouths were focusing attention on their power, glamour, daring styling and massive size. Middle America could now buy a finned Ford that was more than 17-feet long and less than five feet high that brought more of the things you want than offered before in a low-priced car history..

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365 Days Of Motoring

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