Thursday 20th January 1949
The Buick Riviera, a two-door pillarless hardtop, described in advertising as “stunningly smart”, was launched at the Waldorf Astoria Hotel in New York City.




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The Buick Riviera, a two-door pillarless hardtop, described in advertising as “stunningly smart”, was launched at the Waldorf Astoria Hotel in New York City.
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