Friday 5th August 1955
The 1,000,000th Volkswagen, a standard Beetle painted gold to commemorate the occasion, was produced. Although designed in the 1930s, the Beetle was only produced in significant numbers from 1945 on (mass production had been put on hold during the Second World War) when the model was internally designated the Volkswagen Type 1, and marketed simply as the Volkswagen (or “People’s Car”). Later models were designated Volkswagen 1200, 1300, 1500, 1302 or 1303, the former three indicating engine displacement, the latter two derived from the type number. The model became widely known in its home country as the Käfer (German for “beetle”) and was later marketed as such in Germany, and as the Volkswagen in other countries. For example, in France it was known as the Coccinelle (French for ladybug). The original 25 hp Beetle was designed for a top speed around 100 km/h (62 mph), which would be a viable speed on the Reichsautobahn system. As Autobahn speeds increased in the postwar years, its output was boosted to 36, then 40 hp, the configuration that lasted through 1966 and became the “classic” Volkswagen motor. The Beetle ultimately gave rise to variants, including the Karmann Ghia and Type 2. The Beetle marked a significant trend, led by Volkswagen, Fiat, and Renault, whereby the rear-engine, rear-wheel drive layout increased from 2.6 percent of continental Western Europe’s car production in 1946 to 26.6 percent in 1956. The 1948 Citroën 2CV and other European models marked a later trend to front-wheel drive in the European small car market, a trend that would come to dominate that market. In 1974, Volkswagen’s own front-wheel drive Golf model succeeded the Beetle. In 1994, Volkswagen unveiled the Concept One, a “retro”-themed concept car with a resemblance to the original Beetle, and in 1998 introduced the “New Beetle”, built on the contemporary Golf platform with styling recalling the original Type 1. In the 1999 Car of the Century competition, to determine the world’s most influential car in the 20th century, the Type 1 came fourth, after the Ford Model T, the Mini, and the Citroën DS.