Thursday 22nd September 1910
Shareholders of The Daimler Motor Company Limited “merged their holdings with those of the Birmingham Small Arms Company (BSA) group of companies, receiving five BSA shares in exchange for four ordinary Daimler shares and ₤1 5s plus accrued dividend for each ₤1 preference share. This deal was engineered by Dudley Docker, deputy-chairman of BSA, who was famous for previous successful business mergers. Daimler, a manufacturer of motor vehicles, had a payroll of 4,116 workmen and 418 staff immediately before the merger. BSA produced rifles, ammunition, military vehicles, bicycles, motorcycles and some BSA-branded cars. The chairman of the combined group was Edward Manville, who had been chairman of the Society of Motor Manufacturers and Traders – founded by Frederick Simms – since 1907. However, the merger was not a great success. By 1913 Daimler had a workforce of 5,000 workers which made only 1,000 vehicles a year.