Wednesday 8th September 1926

Born on this day, Sergio Pininfarina, renowned automobile designer, like his father Battista Farina. After joining his father at Carrozzeria Pininfarina, he quickly became integral to the company, and during his career oversaw many of the designs (particularly Ferraris) for which the company is famous. In 1961 his family surname was changed from Farina to Pininfarina, to match that of the company, by decree of the Italian president.