Thursday 2nd January 2003

Scion, a marque of vehicles produced by Toyota Motor Corporation founded in 2002 unveiled the production ready concepts, xA and xB, at the Greater Los Angeles Auto Show. Scion’s long-term goal was to appeal to Generation Y consumers, expected to dwarf the market size of Generation X by 2020. Scion grew from Toyota Project Genesis, a failed effort to bring younger buyers to the Toyota marque in the United States.