Pierre Dreyfus (87), former Chairman of Renault (1955-75), died

Sunday 25th December 1994

Pierre Dreyfus (87), former Chairman of Renault (1955-75), died. He secured his reputation in the top job at Renault by successfully overseeing the launch and production of a model developed under his predecessor, the Dauphine. By the end of 1958, with Dreyfus less than three years into his time at the top, a million Renault 4CVs and half a million Dauphines had been sold. The following year, 1959, Renault ranked as the world’s sixth largest auto-maker.[1] The collapse of North American demand for the Dauphine triggered a crisis for the company that was well-publicised, especially in the USA, with unsold Dauphines on North American docksides adding to the half million unsold Detroit built products clogging the US auto-market by the end of 1960: for Renault salvation arrived just in time in the form of the Renault 4, developed under Dreyfus and built at the rate of 1,000 cars a day by the end of 1962. During Dreyfus’s twenty years in charge, Renault went on to consolidate its position as France’s top selling car maker, gaining particular recognition in the 1960s for popularising front wheel drive hatchback sedans across Europe, most notably the 4, 5 and 16 models. During the early years of the Mitterrand presidency, Dreyfus became active on the political scene, serving briefly as Industry Minister between June 1981 and June 1982 under prime minister Pierre Mauroy.

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