Wednesday 20th April 1955

Peugeot unveiled the 403. For the first time, Peugeot called on the services of the Turin-based Italian designer, Pininfarina, to design one of its models. This marked the beginning of a fruitful collaboration that still continues. The 403 was also the first Peugeot to have a convex wind-screen and the first model to reach the million production mark.