Sunday 27th June 1909

Mercedes introduced its iconic three-pointed star symbol, designed by technical Director Gottlieb Daimler. He drew this badge on a postcard, which he mailed to his wife as far back as in 1872, vowing that one day this image would become the symbol of a car giant. He created it as the attribute of class and perfection, meaning that three points of the star stood for the Mercedes’s dominance over land, air and sea, as its vehicles run in all the three environments. It was registered as a trademark, and one year on it was taken as the logo for cars. The emblem was put into a circle with four little stars above the circumscription “Mercedes” on its bordure in 1916. In 1926, after the merging of Benz and Daimler, which resulted in the inception of a new german automobile brand – Mercedes-Benz, the actual trademark was finally developed. It is a star of three pikes embosomed with a bordering with laureate wreath and the brand name on it, which still designates Mercedes cars. Since then the logo has experienced insignificant amendments, the bordering of laurel wreath morphed into an unpretentious circle.