Tuesday 23rd March 1909
Maybach-Motorenbau GmbH was founded by Wilhelm Maybach with his son Karl Maybach as director. The company was originally a subsidiary of Luftschiffbau Zeppelin/GmbH and was itself known as “Luftfahrzeug-Motorenbau GmbH” (literally Airship Engine Company) until 1918. Today, the brand is owned by Daimler AG and based in Stuttgart. Maybach has historic roots through the involvement of Wilhelm Maybach, who was the technical director of the Daimler-Motoren-Gesellschaft. The company originally developed and manufactured diesel and gas engines for Zeppelins, and then rail cars. The company first built an experimental car in 1919, with the first car with the first production model introduced two years later at the Berlin Motor Show. Between 1921 and 1940, the company produced various classic opulent vehicles. The company also continued to build heavy duty diesel engines for marine and rail purposes.Maybach contributed to the German war effort in World War II by producing the engines for the formidable Panther and Tiger tank. After the war, the factor performed some repair work, but automotive production was never restarted, and some 20 years later, its operations were merged into the Daimler AG mainline operations.In 1997, Mercedes-Benz presented at the Tokyo Motorshow an ultra-luxury concept car under the name Mercedes-Benz Maybach (V12, 5987 cc, 550 hp). The concept was quite successful and Mercedes-Benz decided to develop it. Mercedes, however, made the decision to market the car under the sole brand Maybach.Maybach was therefore revived as a brand in the early 2000s, with the production of the new model in two sizes — the Maybach 57 and the Maybach 62 (the numbers are equal to the lengths of the automobiles in decimetres; the longer 62 allows rear occupants to recline fully in their seats). The prices range from $335,500 to $426,000. In 2005, the new 57S was added, sporting a more powerful engine (6.0L V12 bi-turbo (which Mercedes calls the Kompressor)), producing 604 bhp (450 kW) and 737 ft·lbf (999 N·m) of torque) and cosmetic touches that provides a sporty image.When customers decide to order a Maybach they can go to Sindelfingen, the marque’s headquarters, (or meet over a video conference centre at a dealer in their own country) to specify every and any detail they desire. Many customers will personalise their cars with their initials or coats of arms. Maybach executives liken the experience to ordering a custom-built yacht or a personalized jet aircraft. Also, with a hand-crafted finish quality, and over two million equipment option combinations available, it is unlikely that two identical cars will ever leave the factory. The Maybach’s main competitor is the Rolls-Royce Phantom. Given that most Maybach owners are chauffeured, owners especially appreciate the Maybach’s highly adjustable rear seats with seat warmers, seat coolers, and massage features, none of which can be found in the Rolls Royce. Some have noted that Maybach’s superior focus on occupant comfort highlights the difference between their respective creators, BMW and Mercedes-Benz, with BMW being more driver-focused, and Mercedes being more comfort/luxury-focused.