Wednesday 19th March 1941

Matteo Ceirano (71), Italian automobile businessman, died. He created with his father the Ceirano Matteo & C. (1903), which became Ceirano Matteo & C. – Vetture Marca Itala (1904), which was renamed the Itala Fabrica Automobile manufacturing company later that same year.With Michele Ansaldi he established the Società Piemontese Automobili.