Friday 24th October 1975
John DeLorean founded the DeLorean Motor Company in Detroit, Michigan. He was already well known in the automobile industry as a capable engineer, business innovator, and youngest person to become a General Motors (GM) executive. Investment capital came primarily in the form of business loans from the Bank of America and from the formation of partnerships and private investment from select parties, including The Tonight Show host Johnny Carson and entertainers Roy Clark and Sammy Davis, Jr.. Money was also gained later through a dealer investment program in which those dealerships offering DeLorean’s cars for sale were made shareholders in the company.
DeLorean also sought lucrative incentives from various government and economic organizations to pay for constructing the company’s automobile manufacturing facilities. To gain these, he looked to build his first factory in a country or area where unemployment was particularly high. One candidate was Ireland, although the country’s then Minister for Industry and Commerce, Desmond O’Malley, decided not to support the project. A deal in Puerto Rico was about to be agreed when DeLorean took up a last-minute offer from Northern Ireland’s Industrial Development Board. Besides taking some early seed capital from Hollywood stars Sammy Davis Jr. and Johnny Carson, DeLorean Motor Company relied on the British government for about $120 million of its $200 million startup costs according to the newspaper The Times. The British government was very keen to create jobs in Northern Ireland to reduce sectarian violence by reducing unemployment. As part of this offer, DeLorean was apparently under the impression that the British government would provide his company with Export Credit financing. This would provide a loan of 80% of the wholesale cost of the vehicles (US$20,000) upon completion and delivery for shipping.
In October 1978, construction of the six-building, 660,000 ft² (61,000 m²) manufacturing plant began in Northern Ireland and was designed and managed by Brodie and Hawthorn Architects based in Belfast and constructed in 16 months by Farrans McLaughlin & Harvey. Officially known as DMCL (DeLorean Motor Cars, Ltd.), the facility was located in Dunmurry, a suburb of Belfast. It was situated on an interface between two communities with differing political outlooks: republican Twinbrook and unionist Dunmurry.
Unit production was scheduled to begin in 1979, but engineering delays and budget overruns caused the assembly lines to start only in early 1981. Workers at the factory were generally inexperienced; many never had jobs before joining DMC. This may have contributed to the reported quality issues attributed to the early production vehicles and the subsequent establishment of Quality Assurance Centers (QAC) located at various delivery locations. QACs were set up in California, New Jersey and Michigan where some of the quality issues were to be addressed and resolved before delivery to dealerships. Some of the issues related to the fitting of body panels, higher-output alternators, and gullwing door adjustments.
The combined efforts of quality assurance improvements at the factory and the post-production quality assurance done at the QACs were generally successful, although workmanship complaints would still occasionally arise; the 1981 DeLoreans were delivered with a 12-month, 12,000 mi (19,000 km) warranty. By 1982, improvements in components and the more experienced workforce meant that production quality was vastly improved. Disputes between dealerships and customers arose later because many dealerships refused to do warranty work because they were not reimbursed.
Reception by the car-buying public and automotive magazines was mixed. Although the early vehicles had impressive waiting lists of anxious consumers, the MSRP sticker price of $25,000 ($68,000 in 2015 dollars)[6] was cost-prohibitive for the majority of the market — especially for what many considered to be an under-powered and impractical plaything. “It’s not a barn burner,” observed Road & Track, “(with) a 0-60 mph time of 10.5 seconds. Frankly, that’s not quick for a sports/GT car in this price category.” The stainless steel body panels were an attractive design concept and impervious to corrosion, but in practice the sheen surface tended to show fingerprints. It also meant that the car could not be easily painted; every factory original DeLorean looked virtually identical. Some dealerships painted their cars on delivery to help make theirs more distinctive. DMC was testing the use of translucent paint to help provide different color options on the cars while also allowing the stainless steel grain to show through, but no cars were sold with factory painted body panels. The only factory option initially available was an automatic transmission. A grey interior was offered later in 1981 as an alternative to the standard black interior. Several accessories including pinstriping and luggage racks helped provide further individuality.
In 1981, it was reported there were plans to have made a 4-door version of the car (perhaps on a longer wheelbase) for 1983. It was to have been of stainless steel, and with gullwing doors.
The car gained even more attention after it was featured in the popular 1985, 1989, and 1990 films in the Back to the Future movie trilogy. The car still attracts attention, as the film remains popular and the car plays such a pivotal role in the film. The car gained a considerable amount of attention in 2015, specifically October 21, 2015. The characters Marty McFly and Emmett Brown traveled into the future in Back to the Future Part II and ended up in 2015 on October 21. On the real October 21, 2015, the movie was celebrated all over the United States, and some other countries, and the date became known as “Back to the Future Day.”
The lack of demand, cost overruns, and unfavorable exchange rates began to take their toll on DMC’s cash flow in late 1981. The company had estimated its break-even point to be between 10,000 and 12,000 units, but sales were only around 6,000. In response to the income shortfall, a restructuring plan was devised where a new “DeLorean Motors Holding Company” would be formed, which in turn would have become corporate parent to DMC and each of its subsidiaries: DeLorean Motor Cars Limited (manufacturer), DeLorean Motor Cars of America (distributor in the U.S.) and DeLorean Research Partnership (a research and development company). In January 1982, due to United States Securities and Exchange Commission questions about the company’s viability, the company was forced to cancel the stock issue for the holding company that DeLorean had hoped would raise about $27 million.
John DeLorean then lobbied the British government for aid, but was refused unless he was able to find a matching amount from other investors. What followed is a matter of debate between the British government, the US Federal Bureau of Investigation, the Drug Enforcement Administration, DeLorean, his investors, and the US court system. At some point in 1982, John DeLorean became the target of an FBI sting operation designed to arrest drug traffickers. He was arrested in October 1982 and charged with conspiring to smuggle $24 million worth of cocaine into the US. The key element of evidence for the prosecution was a videotape showing DeLorean discussing the drugs deal with undercover FBI agents Benedict (Ben) Tisa and West, although DeLorean’s attorney Howard Weitzman successfully demonstrated to the court that he was coerced into participation in the deal by the agents who initially approached him as legitimate investors. He was acquitted of all charges, but his reputation was forever tarnished. After his trial and subsequent acquittal, DeLorean quipped, “Would you buy a used car from me?”
In the end, sufficient funds could not be raised to keep the company alive. DMC went bankrupt in 1982, taking with it 2,500 jobs and over $100 million in investments. The British government attempted to revive some usable remnants of the manufacturing facility without success, and the Dunmurry factory was closed. DeLorean himself retired in New Jersey, and the dream with which he had mesmerized Britain’s Labour government, of industry rising out of the ashes of Northern Ireland’s sectarian conflict, was shattered. He claimed that the DMCL was deliberately closed for political reasons, and at the time of closing was a solidly viable company with millions of dollars in the bank and two years of dealer orders on the books.
Approximately 9,000 cars were made between January 1981 and December 1982, although actual production figures are unclear and estimates differ. Some of the cars manufactured in 1982, but not shipped to the states (as the US arm of DMC had no money to ‘buy’ the cars from the factory in Northern Ireland), with 15XXX and 16XXX Vehicle Identification Numbers are actually 1982 models that were given later VINs, dated 1983, by Consolidated International (now known as Big Lots), a company that had a buyback program with DMC and had bought out the remaining unsold cars and also the inventory of unused parts left in the factory after the bankruptcy.
