Monday 26th February 2007

In an effort to raise awareness of environmental issues, the Honda Formula One (F1) team unveiled its Earth Car, a race car emblazoned with a large image of the planet instead of the typical advertising and sponsorship logos featured on most F1 vehicles. Honda announced that people who made a donation to an environmental charity through a special Web site would get their name (in the size of an individual pixel) on the Earth Car. The vehicle’s debut came at a time when F1’s governing body was interested in shedding the sport’s reputation for gas-guzzling vehicles and wastefulness.