Tuesday 21st February 1967

Heston services located between junctions 2 and 3 on the M4 was opened by the then Miss United Kingdom, Jennifer Lynn Lewis and entertainer Joe Brown in a stunt designed to advertise the services’ proximity to London and Heathrow. Shortly after opening the eastbound services were described by architects as “disastrous, cramped and desolate”. The larger westbound services fared better, only being called “harsh”.