Giuseppe Bertone

Saturday 4th July 1914

Born on this day, Giuseppe Bertone, famed automobile designer and constructor. After racing Fiats, O.S.C.A.s, Maseratis, and Ferraris, Bertone moved to construction, agreeing to build his first car, a series of 200 MGs, at the 1952 Turin Motor Show. He drew attention at the Paris Motor Show that year with an Abarth concept, and was chosen to design the replacement for the Alfa Romeo Disco Volante. These so-called BAT (Berlina Aerodinamica Tecnica) cars used the Alfa Romeo 1900 Sprint chassis. Bertone was the man responsible for the Fiat 500 and for designing the famous Lambretta GP/DL range of scooters and the J series.

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