General Motors Truck Company (later known as GMC) was founded to handle sales of GM’s Rapid and Reliance products


Saturday 22nd July 1911

General Motors Truck Company (later known as GMC) was founded to handle sales of GM’s Rapid and Reliance products. The marque “GMC Truck” first appeared in 1912 on vehicles exhibited at the New York International Auto Show. Some 22,000 trucks were produced that year, though GMC’s contribution to that total was a mere 372 units. GMC had some currency within GM referring to the corporate parent in general. Later “GMC” would become distinct as a division brand within the corporation, branding trucks and coaches; in contrast, the abbreviation for the overall corporation eventually ended up as “GM”. GMC maintained three manufacturing locations in Pontiac, Michigan, Oakland, California, and Saint Louis, Missouri. In 1916, a GMC Truck crossed the country from Seattle to New York City in thirty days, and in 1926, a 2-ton GMC truck was driven from New York to San Francisco in five days and 30 minutes. During the Second World War, GMC Truck produced 600,000 trucks for use by the United States Armed Forces. In 1925, GM purchased a controlling interest in Yellow Coach, a bus manufacturer based in Chicago, Illinois which was founded by John D. Hertz. After purchasing the remaining portion in 1943, GM renamed it GM Truck and Coach Division. The Division manufactured interurban coaches until 1980. Transit bus production ended in May 1987. The Canadian plant (in London, Ontario) produced buses from 1962 until July 1987. GM withdrew from the bus and coach market because of increased competition in the late 1970s and 1980s. Rights to the RTS model were sold to Transportation Manufacturing Corporation, while Motor Coach Industries of Canada purchased the Classic design. In 1998, GMC’s official branding on vehicles was shortened from “GMC Truck” to simply “GMC”. GMC currently manufactures SUVs, pickup trucks, vans, light-duty trucks, and medium duty trucks. In the past, GMC also produced fire trucks, ambulances, heavy-duty trucks, military vehicles, motorhomes, and transit buses.


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