Friday 21st April 1967

General Motors (GM) celebrated the manufacture of its 100 millionth American-made car, a Caprice Custom Coupe Chevrolet made in the Janesville, Wisconsin plant. It took General Motors nearly 50 years to build its first 50 million vehicles, and right around 12 to build its second 50 million. Therein lies irrefutable evidence of GM’s stronghold on the average consumer in mid 20th-century America.