Ettore Bugatti was issued a German patent for the ‘pursang’ trademark


Thursday 29th June 1911

Ettore Bugatti was issued a German patent for the ‘pursang’ trademark. Bugatti was a horseman, so he used this term meaning pure-blooded, to represent his cars with their horseshoe shaped radiators. Many vintage Bugattis are considered to be among the most beautiful cars ever built.


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