Saturday 21st February 1976

Economy was the theme of the 1976 Chicago Auto Show. Over 700 cars were on display by 36 manufacturers. The dramatic radial layout of the show’s second floor featured not only Ford, Chevrolet and Dodge but also Toyota, Volkswagen and British-Leyland, the UK-based manufacturer of MG’s, Triumphs and Jaguars.. Subaru billed its 4-wheel drive wagon as “The Economy Car for Today’s Economy,” and Volkswagen’s Rabbit was advertised as “The Best Car in the World for under $3500.” Even Rolls Royce was calling itself “The Unexpected Economy Car in 1976!”